Monday, September 1, 2025
  • Business
  • Investing
  • World-news
  • Stock
No Result
View All Result
Finance Mastery News
Advertisement
  • Business
  • Investing
  • World-news
  • Stock
No Result
View All Result
Finance Mastery News
No Result
View All Result
Home Business

Lego hits record revenue in first half of 2025, boosted by brick flowers and cars

admin by admin
August 29, 2025
in Business
0
Lego hits record revenue in first half of 2025, boosted by brick flowers and cars
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter

Flowers, succulents and Formula One race cars helped fuel a 12% revenue bump for Lego during the first half of the year.

The company reported a record 34.6 billion Danish kroner, or $5.4 billion, in revenue as part of its biannual earnings report on Wednesday. Operating profit rose 10% year over year to 9 billion Danish kroner, or $1.4 billion, the company said.

“It’s the best first half ever,” Lego CEO Niels Christiansen told CNBC. “It’s a record on revenue, a record on operating profit, it’s a record on net profit. … So, we are very happy.”

The brick maker launched 314 new sets during the first six months of the year, another record high. Lego has steadily added new product to its portfolio, branching out into home decor with wall art sets. It has also added new license partners and released sets tied to animated children’s program “Bluey” and fan-favorite anime “One Piece.”

Up next is a multiyear partnership with Pokemon, due to hit shelves in 2026.

“You can always find something that you really like, the pop culture you’re into or the passion point you have,” Christiansen said. “That works really well.”

In expanding its catalog of product, Lego has also grown its consumer base. Gateways into the brand such as its line of botanicals — plants, flower bouquets and succulents — and its ongoing partnership with Epic Games — which brings Lego to the digital space and elements from the popular video game Fortnite into the physical world — have encouraged newcomers into the brick-building space, Christiansen said.

“Then they figure out what it is and what it does for them, how it kind of allows them to express themselves, but also de-stress and focus on stuff in a different way,” he said. “So botanicals sets turn out to be good at recruiting new consumers into the brand, and then as soon as they build their botanical set, they may move on to building something else.”

Lego opened 24 new stores globally during the first six months of the year. The company has been opening more physical retail locations in areas that, unlike the U.K. and the U.S., did not grow up with the iconic colored bricks. This includes countries such as China and India.

Having brick-and-mortar places where kids and adults can get their hands on Legos and see the available sets has previously helped bolster sales.

This post appeared first on NBC NEWS

Previous Post

Trump accused Fed Governor Lisa Cook of mortgage fraud. That can be hard to prove, experts say

Next Post

FY25 Preliminary Results Summary and Company Update

admin

admin

Next Post
FY25 Preliminary Results Summary and Company Update

FY25 Preliminary Results Summary and Company Update

    Fill Out & Get More Relevant News


    Stay ahead of the market and unlock exclusive trading insights & timely news. We value your privacy - your information is secure, and you can unsubscribe anytime. Gain an edge with hand-picked trading opportunities, stay informed with market-moving updates, and learn from expert tips & strategies.

    • Trending
    • Comments
    • Latest
    Criminals are looting millions from ATMs in Europe. Here’s why Germany is a prime target

    Criminals are looting millions from ATMs in Europe. Here’s why Germany is a prime target

    October 28, 2024
    Israeli MP behind bill to expel key UN agency accuses US of interfering with process

    Israeli MP behind bill to expel key UN agency accuses US of interfering with process

    October 28, 2024
    British nurse Lucy Letby loses bid to appeal single attempted murder conviction

    British nurse Lucy Letby loses bid to appeal single attempted murder conviction

    October 25, 2024
    North Korean troops spotted in Russian border region with Ukraine, says Kyiv

    North Korean troops spotted in Russian border region with Ukraine, says Kyiv

    October 25, 2024
    The Real Drivers of This Market: AI, Semis & Robotics

    The Real Drivers of This Market: AI, Semis & Robotics

    0
    Private payroll growth slowed to 122,000 in July, less than expected, ADP says

    Private payroll growth slowed to 122,000 in July, less than expected, ADP says

    0
    The 10 worst states to retire in the U.S. No. 1 isn’t California or New York

    The 10 worst states to retire in the U.S. No. 1 isn’t California or New York

    0
    Boeing taps aerospace veteran Ortberg to replace Dave Calhoun as CEO

    Boeing taps aerospace veteran Ortberg to replace Dave Calhoun as CEO

    0
    The Real Drivers of This Market: AI, Semis & Robotics

    The Real Drivers of This Market: AI, Semis & Robotics

    September 1, 2025
    S&P 500 Breaking Out Again: What This Means for Your Portfolio

    S&P 500 Breaking Out Again: What This Means for Your Portfolio

    September 1, 2025
    Earthwise Advertising & Investor Awareness Campaign

    Earthwise Advertising & Investor Awareness Campaign

    September 1, 2025
    Commencement of Henbury Field Program

    Commencement of Henbury Field Program

    September 1, 2025

    Recent News

    The Real Drivers of This Market: AI, Semis & Robotics

    The Real Drivers of This Market: AI, Semis & Robotics

    September 1, 2025
    S&P 500 Breaking Out Again: What This Means for Your Portfolio

    S&P 500 Breaking Out Again: What This Means for Your Portfolio

    September 1, 2025
    Earthwise Advertising & Investor Awareness Campaign

    Earthwise Advertising & Investor Awareness Campaign

    September 1, 2025
    Commencement of Henbury Field Program

    Commencement of Henbury Field Program

    September 1, 2025

    Disclaimer: financemasterynews.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Browse by Category

    • Business
    • Investing
    • Stock
    • World-news

    Recent News

    The Real Drivers of This Market: AI, Semis & Robotics

    The Real Drivers of This Market: AI, Semis & Robotics

    September 1, 2025
    S&P 500 Breaking Out Again: What This Means for Your Portfolio

    S&P 500 Breaking Out Again: What This Means for Your Portfolio

    September 1, 2025
    • Privacy Policy
    • Terms & Conditions

    Copyright © 2025 financemasterynews.com | All Rights Reserved

    No Result
    View All Result

    Copyright © 2025 financemasterynews.com | All Rights Reserved